Wednesday, March 14, 2012

Who Actually Invented The Louis Vuitton Monogram

When the brand's namesake, who was born in 1821 in eastern France, founded Louis Vuitton in the 19th century, it was initially an inventive luggage company that specialized in "packing of fashions." The first trunks were not even the leather Louis Vuitton is known for today, but actually waterproof waxed canvas. Vuitton's son, Georges Vuitton, took over the brand in 1896 and was the one who is responsible for inventing the "LV" monogram.

Louis Vuitton factory of Asnières (Courtesy Archives Louis Vuitton)

Fast-forward a century and enter Marc Jacobs, who has been the artistic director of Louis Vuitton since 1997. He is just one of many to have helmed the house since it was founded in 1854.

Louis Vuitton Product Catalogue, London 1892 

Louis Vuitton Poster Advertisement Ad, 1887 (Courtesy Archives Louis Vuitton)

Louis Vuitton trunk 1869-1871, Les Arts décoratifs (PHOTO: Jean Tholance)

Doll, trousseau and its trunk, circa 1865, Les Arts décoratifs (PHOTO: Jean Tholance)

Atmosphere at "Louis Vuitton - Marc Jacobs: The Exhibition."

Ball Gown, 1870 (Courtesy Archives Louis Vuitton)

Portrait of Lois Vuitton by H. Rozier, 1892. (Courtesy Archives Louis Vuitton)

Louis, Georges, and Gaston-Louis Vuitton and the workshop employees, c. 1888. (Courtesy Archives Louis Vuitton)

via stylist

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